VERVE HOTEL BRANDING

Client: Verve Hotel (fictional) 

Goal: To create a comprehensive visual brand using logos, typeface, color, and patterns representing a high-end hotel. 

Approach: Hotels are often the backdrop for cherished memories, so I centered the brand concept on memory-making. Drawing inspiration from heirlooms, picture frames, and timeless motifs, I aimed to design a brand aesthetic that evokes a sense of elegance and nostalgia. The logo resembles a picture frame, capturing the idea of creating a memory. Once I had a solid logo created, I developed a comprehensive set of brand elements and guidelines and mockups where these elements are used. 

Result: Sophisticated, creative, and luxurious branding and brand elements that capture the brand’s high-end allure and timeless appeal. The logo and branding are designed to resonate with guests and enhance the memorable experiences associated with their stay.