MILO’S LEMONADE

Client: Milo’s Tea Company 

Goal: To redesign the brand's packaging to more effectively communicate the bold flavors of the product and highlight its family-owned heritage.

Approach:  The new label design features hand-painted abstract backgrounds, infusing a handmade quality that reflects the artisanal nature of the product. This craftsmanship is complemented by vibrant, textureless illustrations of lemons, which emphasize the freshness of the ingredients and the drink’s zesty flavors. To further align with the brand's identity, I selected a playful and energetic font that captures the essence of Milo’s Tea, enhancing the overall visual appeal.

Result: The project produced three new label designs for existing flavors, as well as concepts for potential new flavors. Each label is colorful and playful, effectively embodying the brand’s archetype and inviting consumers to experience the refreshing taste of Milo’s Lemonade.