COVERGIRL CLEAN LIP COLOR

Client: Covergirl 

Goal: To develop a social media campaign and a website landing page for Covergirl’s new Clean Lipstick, emphasizing its all-natural formulation and minimal ingredient list. The campaign should draw viewers to the site and encourage them to purchase the product. 

Approach: The design approach was minimalistic, allowing the brand message of simplicity and purity to take center stage. The website was crafted to reflect this ethos, while the social media campaign featured innovative images created using real lipsticks, which were scanned and integrated into the designs. Additionally, AI-generated and hard-written visuals effectively convey the brand’s themes of beauty and confidence.

Result: The campaign successfully highlighted Clean Lipstick’s natural qualities and resonated with the target audience by presenting a fresh and confident brand image. Both the Instagram posts and landing page effectively communicated the product's benefits.