#RampUp
Client: The Elon Skatepark Coalition and the City of Elon
Team: This campaign was created as a part of a five-person team. I served as the team lead and point of contact between the team and the client.
Problem: In early 2024, a group of Elon Students and local skateboarders gained approval from the city council to build a skatepark in Alamance County. The park is facing backlash from local community members based on its proximity to a neighborhood and concerns about crime and noise. The coalition needs to raise $500,000 in six months to begin construction of the project.
Goal: To increase community awareness and engagement with the impending skatepark, to raise funds for corporate and local donors, and to gain support for the project.
*Project aided by AI at the request of Elon University
WHAT DOES IT MEAN TO #RampUp
In Alamance County, our values of respect, honesty and treating others with kindness shine through in everything we do, from our local businesses to our neighborhood gatherings. But to keep our community strong, we can’t just maintain what we have, we have to ramp up what we can become.
This is the power of a skatepark. It’s not just about ramps and rails. Instead, it’s a place where connections can be made, life skills can be learned, and healthy lifestyles can be cultivated. Skaters crash — and then get back up. That’s skating. And that’s life.
By creating a skatepark for Alamance County, we will build a more vibrant future for everyone. What is learned at the skatepark goes beyond the bowl, ramping up every aspect of our lives. Through this shared space, community members will learn invaluable lessons in perseverance, problem-solving, and teamwork, building connections that ripple out across the county and lift up our citizens.
It's time to #RampUp. It’s time to invest in our future and optimize the potential of our strongest asset: our people. By creating a place to build stronger, more engaged citizens, we position Alamance County to thrive for generations to come. Let's get on board and #RampUp Alamance County for our youth, our families, and the bright future we'll build together.
BREAKING DOWN THE CAMPAIGN
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BUILD AWARENESS
INFORMATIONAL VIDEO | PRESS RELEASES | SOCIAL MEDIA AMPLIFICATION | WEB VISABILITY
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PURSUE BUSINESS DONORS
DONOR TIERS | PRINT DELIVERABLES | DISTRIBUTION STRATEGY | DONOR PITCHES | DONOR OUTREACH
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CREATE DONOR RECOGNITION
DIGITAL DONOR RECOGNITION | PHYSICAL DONOR WALL | DONOR RELATIONS | COMMUNITY EVENT PRESENCE
TAKE A LOOK AT THE PITCH DECK
From the Elon Skateboard Coalition
“They vibrantly showed the heart of skateboarders through the use of thank you cards and stickers. Two simple ideas that our committee has overlooked. They also provided us with amazing ideas for our social media as well as a great presentation for donors. ”
Elon School of Communications Faculty